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Vendor partnersYour buyer wants the equipment. Financing is how it closes.
Five West Financial builds private-label financing programs for equipment manufacturers, dealers, and resellers. Your brand stays on the offer. We handle the credit, the paperwork, and the funding, so your reps sell equipment instead of chasing capital.
A financing program built around your sales process.
Every vendor sells differently. A program that works for a manufacturer running national trade shows is not the program a two-location dealer needs. We build the version that fits how your customers actually buy.
Co-branded apply page
A custom financing page carrying your logo and product, hosted and maintained by us, linked straight from your website or quote. Your customer applies without leaving your brand.
Point-of-sale payment tools
A branded payment estimator your reps can use live on a call or on the showroom floor, so the conversation moves from sticker price to monthly payment before the customer stalls.
Dedicated account executive
One named contact who knows your equipment, your typical customer, and your deal history. Not a general queue and not a different person every submission.
Trade show & event support
We work your booth with you, on site or by phone, so financing questions get answered in the moment instead of becoming a follow-up email nobody returns.
Co-branded campaigns
Email, print, and web collateral built around your promotions, from Section 179 year-end pushes to deferred-payment seasonal offers. Written and produced on our side.
Program reporting
Visibility into what was submitted, what was approved, what funded, and where deals are stalling, so the program gets managed on numbers instead of anecdotes.
“Coming together is a beginning; keeping together is progress; working together is success.”
Approvals that keep up with the sale.
A financing partner is only worth having if the answer arrives while the customer is still interested. Two things make that possible.
Answers in hours, not weeks.
Most submissions get a first response within one business hour, and approvals on clean equipment finance and working capital files can come back in as little as 30 minutes. Applications use a soft credit inquiry, so your customer can find out where they stand without a hit to their score.
Two funding paths, one submission.
Five West Financial is a hybrid direct lender and broker. Transactions that price best through a bank or institutional lending partner go there. Transactions that need speed, certainty, or a structure no bank program will accommodate can be approved and funded through our own direct lending program. Fewer files dead-end on your sales floor.
What your customers get.
Available structures vary by transaction, credit profile, and program. These are the tools most often used to get a vendor deal across the line.
Four steps from first call to first funded deal.
Tell us how you sell
Equipment, typical ticket, customer profile, and where financing currently loses you deals.
We build the program
Co-branded apply page, payment tools, and the structures that fit your equipment and buyers.
Train the reps
A short session so your team can raise financing confidently and hand off cleanly.
Submit and fund
Your customer applies, we underwrite and place the file, and you get paid on funding.
Who this works best for
Vendor programs run best where the equipment carries a real ticket, the buyer is an operating business, and the purchase is tied to capacity or revenue. Most transactions we fund sit with established companies, generally two or more years in business. Select programs exist for experienced operators launching a new venture with strong personal credit and working capital behind them. We tell you early when a deal will not work, rather than sitting on a file for a week to say no.
Let's see what a program would look like.
Fifteen minutes on the phone is usually enough to tell whether this is worth building for your business.